
TARGET TV AD: VFX SHOTS
In 2005 I worked collaboratively on some visual effects shots for the Target: Denim
Nation TVC produced by Collider in Sydney. I created a CG dragon tattoo that slithers
across a couples' skin as they embrace. This shot is at the end of the ad.
After experimenting with various effects methods and a variety of different character setups in Maya, the final solution ended up being the simplest: a 2D animation approach produced in After effects with Illustrator used to prepare the various elements of the dragon character. |

VECTOR DRAGON DESIGN
The original dragon image was provided in JPEG format and needed to be traced in Adobe Illustrator before being split up into different named Illustrator layers.
This was like a sort of 2D rig. The illustrator file was then imported as a layered comp into After
Effects, allowing rotational animation on each limb. |
DRAGON ANIMATION
Though nice as a still graphic,
for better and more controlled deformation I decided to uncoil the dragon into a straight pose so I could twist and coil him in any direction.
A dragon flying loop was then animated based on the straight dragon before then applying wave, twist and bulge deformers. Bezier masks were animated frame by frame to create the illusion of slithering across the actor's backs and arms.
FINAL STUDIO ANIMATION
Final animation and refinement was performed by Collider in Flash before going live to air on TV and in Cinemas.
Work performed for Studio: Collider |